EXPERIENCE

NETFLIX

2024 – 2025

Product Manager

Netflix advertising platform - global ads insertion order managementNetflix advertising platform - global ads insertion order management

I served as the sole product manager for the global ads insertion order management system. I managed the US release for Netflix's order manager, including cross-functional coordination of over 100 deliverables. I designed the live order revision flow which impacted 90% of bookings and 30% of receivables.

ROCKERBOX

2021 - 2024

Product Owner & Senior Engineer

Sold to DoubleVerify

Industry leading multi-touch attribution and MMM analytics platform

Rockerbox platform user interface on laptopRockerbox platform user interface on laptop
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I was the product and engineering owner of network and data infrastructure, handling 100 million daily events. I created the business intelligence pipeline that converted log level through to senior business reports.

IUNU

2019 – 2021

Director of Engineering

Cutting edge computer vision analysis platform for commercial agriculture

LUNA AI dashboard showing computer vision analytics for greenhouse monitoringLUNA AI dashboard showing computer vision analytics for greenhouse monitoring
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I built the largest private computer vision processing pipeline, analyzing 30 million square feet of greenhouse space using proprietary edge computing and custom robotics and environmental sensors. I managed the product lifecycle of our cutting edge AI product used to predict produce yield with accuracy exceeding 90%.

WAYPOINT MEDIA

2013 – 2019

Co-Founder, CEO

Sold to FanAI

Waypoint was an ad platform built for streaming video in the gaming ecosystem

I co-founded Waypoint and served as CEO from ideation through acquisition. I acted as founder, sales leader, and principal engineer throughout the journey. I designed the industry's first burnt-in streaming video adserver with a proprietary reporting pipeline.

APPNEXUS / XANDR

2011 – 2013

Senior Implementation Consultant & Product Manager

Sold to Microsoft

AppNexus was the world's largest independent digital advertising platform

AppNexus Console campaign monitor interfaceAppNexus Console campaign monitor interface
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I joined the most industry leading display advertising business just after its Series B raise. I built Microsoft Canada's performance advertising strategy. I product managed AppNexus' DSP optimization API and received a patent for the work.

FLUD WATCHES

2007 – 2011

Co-Founder, CFO

Sold to Karmaloop

Flud Watches was an apparel business focused on accessories and streetwear

I co-founded Flud and took ownership of branding, finance, and supply chain. I grew global sales to 500k ARR and managed all accounting and finance operations throughout the 2008-2010 recession.