EXPERIENCE
NETFLIX
2024 – 2025Product Manager
I served as the sole product manager for the global ads insertion order management system. I managed the US release for Netflix's order manager, including cross-functional coordination of over 100 deliverables. I designed the live order revision flow which impacted 90% of bookings and 30% of receivables.
Industry leading multi-touch attribution and MMM analytics platform


I was the product and engineering owner of network and data infrastructure, handling 100 million daily events. I created the business intelligence pipeline that converted log level through to senior business reports.
IUNU
2019 – 2021Director of Engineering
Cutting edge computer vision analysis platform for commercial agriculture


I built the largest private computer vision processing pipeline, analyzing 30 million square feet of greenhouse space using proprietary edge computing and custom robotics and environmental sensors. I managed the product lifecycle of our cutting edge AI product used to predict produce yield with accuracy exceeding 90%.
WAYPOINT MEDIA
2013 – 2019Co-Founder, CEO
Sold to FanAI
Waypoint was an ad platform built for streaming video in the gaming ecosystem
I co-founded Waypoint and served as CEO from ideation through acquisition. I acted as founder, sales leader, and principal engineer throughout the journey. I designed the industry's first burnt-in streaming video adserver with a proprietary reporting pipeline.
AppNexus was the world's largest independent digital advertising platform


I joined the most industry leading display advertising business just after its Series B raise. I built Microsoft Canada's performance advertising strategy. I product managed AppNexus' DSP optimization API and received a patent for the work.
FLUD WATCHES
2007 – 2011Co-Founder, CFO
Sold to Karmaloop
Flud Watches was an apparel business focused on accessories and streetwear
I co-founded Flud and took ownership of branding, finance, and supply chain. I grew global sales to 500k ARR and managed all accounting and finance operations throughout the 2008-2010 recession.